Hasselblad Masters photographer Joachim Schmeisser and his Gallery Immagisteamed up with Hahnemühle for a good cause on the occasion of photokina 2016. Hahnemühle donated the proceeds from the sale of the sample packs of her Digital FineArt papers to the David Sheldrick Wildlife Trust in Kenya.
An iconic elephant portrait got a lot of attention at the photokina stand of Hahnemühle. Printed on a signature paper from the Hahnemühle Digital FineArt Collection, the German Etching, the painterly and three-dimensional animal portrait had been a good promotion for the exclusive sample packs with all Hahnemühle papers. Record suspicious 3000 packs were sold. Hahnemühle raised the proceeds to € 30,000 from the environmental program 'Green Rooster', thereby supporting the work of the trust for the rearing and release of orphaned elephants in Kenya.
Joachim Schmeisser also signed 50 Fine Art prints of his motif "Golden Giant" in A4 format for Hahnemühle fans at photokina.
With financial support from the green rooster initiative by Hahnemühle the “Naturscouts Leinetal e.V” creates an informative new website in the summer of 2014. It shows which protected natural landscape in the South of Lower Saxony does exist. www.naturscouts-leinetal.de informes on the EU bird sanctuary in the home of Hahnemühle. The “Leinepolder” - a 1000-hectare wet meadow landscape - is an important resting and breeding area for more than 250 partly endangered bird species. The new website was lauchend just in time to the start of the next bird migration of cranes, geese, ducks and waders.
"We inform the people so that they protect the nature", says Thomas Spieker, the Chairman of the Naturscouts e.V. Leinetal. Furthermore Hahnemühle - in addition to other sponsors - supported the training of 22 honorary nature Scouts and their gear with spotting scopes for the expert guides.
Hahnemühle thus promotes environmental education on site, in an area in which the company is established since the year 1584. Five percent of the proceeds of paper products with the green rooster feed the green rooster program annually.
The environmental awareness of the Hahnemühle customers is great - the case of landscape painters or animal photographer. The Hahnemühle meets their demands for sustainable papers to the painting or printing and an environmentally friendly mode of production in a unique natural landscape.