Commitment - Green Rooster

At Hahnemühle, we value tradition and responsibility very highly. After all, anyone who has been producing paper at the same site for more than 435 years understands how important it is to balance the manufacturing process with the natural world. Our production site is located in a nature reserve, which means we need to run our business with great care and responsibility. We also meet Germany’s strict environmental protection standards.

As Germany’s oldest manufacturers of artist paper, we are proud of our products, which have come to be associated with high quality, consistency, inspiration and sustainability. Every type of Hahnemühle paper combines our paper-makers’ experience in the ancient craft with our paper engineers’ innovative flair, using new fibres and energy-saving technologies to establish an environmentally friendly production process. Ever since the business was founded in 1584, we’ve been producing first-rate paper using natural fibres and pure water straight from the source. Without these basic materials, we wouldn’t be able to make our high-quality paper. That’s why we feel we have a certain duty towards the environment and take responsibility for the impact our company has on society and the environment.

Since 2008, we have been supporting environmental protection as well as social and civic projects of our employees with our "Green Rooster" programme. We are also involved in sports sponsorship at regional, national and international level. 
These projects are very close to our hearts and we donate a share of the proceeds from our Natural Line papers to various environmental, social or sports initiatives for charity purposes every year.

Here are some examples of the projects we have supported:

Trailbound Sketches "Footprints on Katmai" - Impact Storytelling with Watercolour

In 2023, we teamed up with award-winning Alaskan artist and filmmaker Max Romey, founder of Trailbound Sketches, for the annual Green Rooster project. His mission: colorful storytelling in painted artworks, films and educational online watercolor tutorials on sustainability and environmental pollution to reconnect people with the planet.

We partnered with Max and his team to produce his documentary short film Footprints on Katmai. This story follows his late grandmother's footsteps to Katmai Alaska, one of the most remote and bear-strewn beaches on the planet. For two weeks Max, a team of volunteers, scientists and the founders of Ocean Plastics Recovery Project spent every day trying to remove as much marine debris as they could from the otherwise pristine and wild coastline. Max documented every shoe he found by way of paint brush, paints and on sustainble Hahnemühle paper. He wondered why so many shoes end up on these uninhabited beaches? As he filled up his sketchbook with paintings and prints of other people’s lost shoes, he also learned from the scientists that for all the plastics that washed up on these beaches, most of what remains will never be retrieved because it is too small — microplastics. He learned that the ocean is full of microplastics. In some places the microplastics outnumber vital marine organisms, like phytoplankton. Phytoplankton are tiny plants that live in the water and responsible for decarbonization and producing ~ 50% or more of the air we breathe! Every other breath we take is thanks to phytoplankton and that can only exist in clean seas.

For more than four centuries clean water has been the foundation of Hahnemühle´s sustainable paper production. So it felt natural that we commit to supporting a film project that helps educate, and organizations, like the Island Trails Network (Alaska) that lead important efforts to prevent and remove marine debris from our oceans. In 2023, the Island Trail Network collected over 18 tons from the beaches of Kodiak, Alaska - supported by Hahnemühle. For 2024, a recycling system for the majority of the removed plastics will be initiated locally. 

By supporting Max, who is an artist, environmental storyteller and filmmaker, we aim to contribute to the understanding of the huge task we all face. We all leave behind footprints, and we can all do our best to make sure those footprints don’t have a negative impact on faraway places like Katmai in Alaska. The film Footprints on Katmai will be shown in film festivals and classrooms beginning in May of 2024. This Green Rooster project is in line with our motto #protectwhatmatters and perfectly demonstrates our commitment to nature conservation and environmental education through artistic endeavors.

The movie trailer can be watched here.

H is for Hemp - World's first book on Hahnemühle Hybrid Hemp Paper

The world´s first bookprinting paper made of Hemp is a passion project of photographer and climate impact storyteller Maren Krings and our team at Hahnemühle. When Maren came up with the idea of her book on the re-invention of industrial hemp printed on hemp paper, our product managers, quality department team and well trained paper technologists got into action.

Since 2016 Maren Krings has tracked the rediscovery of industrial hemp in five continents. At the same time Hahnemühle expanded the „Natural Line“ range of papers made of BambooAgave, Sugar Cane and Hemp fibres. Plant-based pulp for papermaking is a natural progression for Hahnemühle as paper was made from plant-based textile rags until the industrial revolution. Hahnemühle invented at first a sustainable Hemp paper for photography, followed by drawing and most recently, a premium Hybrid Hemp paper for print and book publishing.

Initially Hahnemühle supported Maren Krings photo exhibition 'Hemp’s Potential' which was printed on Digital FineArt Inkjet Paper Hahnemühle Hemp. The genuine plant-fibre based paper from our „Natural Line“ is made of 60 % Hemp fibres and 40 % cotton linters – a leftover from the oil and textile industry – and was launched 2019. At the beginning of 2021, we launched a new 80 gsm sketch paper made of hemp. Both papers – from our digital and traditional artist paper range - became the foundation for the paper in the book „H is for Hemp“. 

The uncoated papers were printed on HP PageWide T250HD for the book blocks on Hybrid Hemp 80gsm and the covers on 280gsm Hybrid Hemp paper on a sheet-fed HP Indigo Commercial Press at Elanders Germany.
Hahnemühle supports the 100% tree-free book with our very own environmental initiative Green Rooster which is a unique environmental initiative in the paper industry.

PLANTING UP against climate change - Hahnemühle supports forest conversion programme

At the foot of the Solling mountains between the Harz and Weser rivers, Hahnemühle has been producing with natural spring water for more than four centuries. Our production site for the finest papers is located in a landscape conservation area not far from the Harz National Park. Accordingly, our paper production is environmentally friendly, sustainable and strictly controlled. Even when it comes to our main raw material, cellulose, we make sure that it comes from sustainable forestry and use only from FSC and PEFC certified plantations.

We are therefore directly connected to the forest and are involved in our Green Rooster Initiative 2021 and 2022 right on our doorstep. We support the "Bergwaldprojekt - Mountain Forest Project" in the Harz Mountains, the oldest German and internationally recognised forest conversion project. Under the motto "PLANTING UP against climate change", we plant native trees such Sycamore maple, black alder and larch, and in protected areas also beech and fir in existing forests. In so-called "forest weeks", volunteers and we as the Hahnemühle team plant robust seedlings in the Harz mountains.

In 40-60 years, many Green Rooster trees in the Harz will then be valuable CO2 reservoirs in ecologically stable mixed forests. This strengthens the ecosystem properties of forests (erosion control, water storage, biodiversity and landscape cooling) and improves their resilience to disturbances such as climate change.

Since 1993, the Mountain Forest Project has been working to protect, preserve and care for the forest and to promote an understanding of the interrelationships in nature. The aim is to encourage a broad public to use natural resources in a way that is compatible with nature through work in the forest ecosystems. More information about the mountain forest project can be found at: 


Prints for Wildlife – Volume II – printed on sustainable Hemp Paper

Prints for Wildlife – the international photo fundraiser – was back in summer 2021 and once again supported by Hahnemühle. The second edition of #printsforwildlife raised the tremendous amount of more than 1 Million US-Dollar as donation for African Parks, a non-profit organisation, to continue their protection work for vital wildlife and communities in Africa.

More than 170 wildlife photographers, including renown international and emerging local talents, donated their images for exclusive limited editions on Hahnemühle Natural Line Hemp paper. Our collaboration with Prints for Wildlife is ‚conservation‘ at its best: More than 9500 limited edition prints went out to Africa fans and photo art collectors all over the world to raise awareness for the wildlife and people in protected areas during the challenging times of Covid-19.

Supported by our very own Hahnemühle Green Rooster initiative we donated our sustainable sourced Hemp paper for all fine art inkjet prints. It is the perfect medium for all these impressive wildlife imageries and the best ambassador for sustainable nature and environmental protection. Printing to perfection and shipping has been done by The Print Space in UK and Germany.

Prints for Wildlife is a passion project by the first global Hahnemühle Natural Line Ambassador and Wildlife photographer Pie Aerts @pie_aerts and Marion Payr @ladyvenom. As we at Hahnemühle share their love for conservation of wildlife and safeguarding of ecosystems in Africa we featured the Prints for Wildlife project and photographers prominently here on our blog and Instagram @hahnemuehle_imaging in our Hahnemühle Photography Month 2021.

Prints for Wildlife - a photo art charity for African Parks

More than 100 photographers and one cause: hope for Africa's animals, nature and people in times of Corona. This is the idea behind in short. The world’s best wildlife and ‘rather’ small local photographers contribute their strongest images to help with this print fundraiser campaign during the COVID-19 pandemic. Their images were sold as limited FineArt prints for charity. Hahnemühle proudly supported the project with the new and for its sustainability awarded Hahnemühle Hemp paper from the Natural Line. The paper fit perfectly for more than 6000 prints of thrilling and emotional wildlife photographs that #printsforwildlife has sold around the world. We are also financially involved in the campaign with a donation from our own Green Rooster Initiative. The Prints for Wildlife proceeds and Hahnemühle's Green Rooster donation will go to African Parks, a non-profit organisation that manages 18 nature reserves in 11 countries. 

"Prints for Wildlife" ran from 26 July to 26 August 2020 ... and will continue because of its great success. Click for updates on the project.

A tribute to flowers – floral photography printed on new Hahnemühle papers

A TRIBUTE TO FLOWERS is an exhibition project by photographer Richard Fischer focusing on the ongoing drastic reduction of floral variety around the world. ‘The fact that we are set to lose one in three plant species within a decade makes my art extremely important,’ says Mr Fischer, ‘As an artist, I believe in the power of art to create and transform, provoke new ways of thinking through visual representation and enrich people through new forms of experience. Biological diversity is an invaluable and irreplaceable resource...’ This sentiment is beautifully expressed via more than 50 large FineArt prints on Hahnemühle’s exquisite Digital FineArt paper – some of which are world firsts, made from fast-growing, renewable raw materials. Richard Fischer will be displaying his most recent artwork in his exhibition ‘A TRIBUTE TO FLOWERS’, sponsored by Hahnemühle, from 12 October 2019 to 5 January 2020 in the Flower Art Museum in Aalsmeer, near Amsterdam.

Big support for little elephants - Hahnemühle gives donations to support orphaned elephants in Kenya.

For photokina 2016, Hahnemühle teamed up with Hasselblad Master photographer Joachim Schmeisser and his gallery Immagis to support a good cause. Hahnemühle donated the profits from sample packs of its Digital FineArt paper to the David Sheldrick Wildlife Trust in Kenya. One iconic elephant portrait caught a lot of people’s eyes at Hahnemühle’s photokina stand. Printed on a classic paper from Hahnemühle’s Digital FineArt Collection, <link de/digital-fineart/digital-fineart-collection/matt-fineart/p/Product/show/9/13.html _blank>German Etching</link>, the animal portrait has a painterly, three-dimensional effect, and it drew a lot of attention to the exclusive sample packs featuring all of the Hahnemühle paper varieties. We sold a record-breaking 3,000 packs. Hahnemühle added these profits to their donation, taking the total amount from the Green Rooster initiative up to EUR 30,000, which supports the trust’s work in Kenya rearing orphaned elephants and reintroducing them to the wild. Joachim Schmeisser also signed 50 A4 FineArt prints of his ‘Golden Giant’ motif for Hahnemühle fans at the trade fair.



Stella Polaris – Ulloriarsuaq - The Shining Memory of Mother Earth

Stella Polaris* Ulloriarsuaq is a photography and film art project, which uses breathtaking images and footage of illuminated icebergs and glaciers in Greenland to document their disappearance over time in a series of magical snapshots. In the face of our rapidly changing climate, this Arctic light art project builds a bridge of awareness between art, culture and science. In November 2012 and February 2013, the project team, made up of Nomi Baumgartl, Sven Nieder, Yatri N. Niehaus and Laali Lyberth, used long-exposure photography to record ‘light messages’ from the residents of Greenland under the flickering northern lights. There are large prints of the Stella Polaris series by Sven Nieder and Nomi Baumgartl printed on Hahnemühle’s FineArt paper. The profits from the collectors’ edition are donated to the project. At photokina 2014, Hahnemühle supported the project by organising a paper manufacture demonstration at its stand, as well as an artist signing with photographer Sven Nieder.


Wildlife observation in the Leinepolder area – environmental education on our doorstep

In summer 2012, the Naturscouts Leinetal e.V. organisation used funds provided by Hahnemühle’s Green Rooster initiative to build a birdwatching tower in our local region. In summer 2014, they set up an informative new website showing which nature landscapes need protecting in southern Lower Saxony. provides information on the EU Special Protection Area, which has been Hahnemühle’s next-door neighbour for more than four centuries. Our production site is located in the heart of a centuries-old cultivated landscape that provides unspoilt habitats for a range of wildlife, at the edge of a nature reserve, the Leinepolder. The 1,000-hectare stretch of wetland is a crucial resting and breeding ground for more than 250 species of birds, some of which are endangered.



Planting trees to prevent landslides – a reforestation project by Mercy Corps in Colombia

The British Mercy Corps supports families who have reforested an area south of Bogotá, which has been devastated by landslides. This reforestation has protected the landscape from being destroyed any further. This process of planting young trees was initiated, together with the local administration, to help people get their feet back on solid ground, quite literally, and their homes back on stable land. Mercy Corps supports this reforestation by sourcing young trees and gives the people an economic perspective by setting up private tree schools. A total of 67,000 small trees was required to restore the entire natural area.

Living with endangered animals – mountain gorillas in the Congo

This project was initiated by Matto Barfuss, who has come to be known as ‘cheetah man’ and has already spent several months living amongst endangered species. This was an impressive way of demonstrating that most creatures we regard as dangerous are actually much closer to humans than they initially seem.

He documented and processed his experiences through film, drawings and oil paintings. He used the profits from the sale of his works to finance various projects – for instance, to protect the mountain gorillas in the Congo, who had grown to trust him as a ‘forest dweller’. From as early as the mid-90s, these creatures’ habitat has become smaller and smaller, increasingly limited by an influx of thousands of refugees from the neighbouring country of Rwanda. Ongoing cases of trespass by rebels and poachers need to be dealt with. The funding provided through Hahnemühle’s Green Rooster initiative helped to better equip gamekeepers and improve the protection of the species.



A fun new way to raise environmental awareness – a school comic-book project by Lake Alaotra in Madagascar

To develop environmentally friendly habits, we need to raise a certain level of awareness. When Madagascar Wildlife Conservation (MWC) realised this, it launched an environmental education programme at primary schools in the Alaotra region. At the heart of this programme is a series of comics developed by MWC and produced on Madagascar. The main characters are a ‘bandro’ (a lemur species only found in this region), a kingfisher and a duck, who represent the animals, as well as two boys and two girls, who represent the villagers. There are nine issues, each of which focuses on a different environmental protection issue within the unique Alaotra ecosystem, which then becomes the starting point for ongoing discussions and school projects. These comic books help students learn about the issues within their environment and how to conserve resources in a fun and creative way, and that knowledge later becomes integrated into their habits and behaviour.

Hahnemühle customers voted for donations from the Green Rooster initiative to be pledged to this project. During the pilot phase of the project, this money went towards training teachers and supplying teaching resources to all schools in the region.



©Patrick Waeber; MWC